Brief Introduction about BJITE

Approved by Ministry of Commerce of the People’s Republic of China and sponsored by China World Trade Center Co. Ltd. & Beijing Nanbei Exhibition Co. Ltd., The 14th Beijing International Toys & Preschool Tools Exhibition which will be held in China World Trade Center on May.17-19,2012, has become the most influential event of industry in Northern China. The exhibition areas has been increased to 15,000m2 (the 12th) from the initial 3,500 ㎡, which is increased progressively at a speed of more than 20%. The amount of business on the site of Exhibition has been increased to RMB 0.21 billion (the 12th) from the initial RMB 9 million, which is increased progressively at a speed of more than 33%.

Such domestic and foreign famous brands including “Disney”, “Smart Baby”, “Cool Tool”, “Ravensburoer”, “Laq”, “BaoLiLong”, “Hongen”, “Muwan Toys”, “Dbolo”, “Logico”, “Little tikes”, “Sun”, “Step 2”,“Kiface Story”, “Viki”, “Pustefix”, “King of the Children”, “Qisile”, “Lemeida”, “Nature”, “Tipp-kick”, “Montessori”, “Wiseman”, and “Xiaolongmen”, etc. are collected in this exhibition.

Beijing International Toys & Preschool Tools Exhibition has become one ideal commercial platform for enterprises of toys and preschool tools to establish their own brands and enlarge the market influence.

Exhibition Schedule

From May 15th to 16th, 2012, exhibitor report and layout

From May 17th to 19th, 2012, exhibition, negotiation and communication.

15:30 p.m. on May 19th, 2012, exhibition closure

Strength of Our Exhibition

The sole International Toys and Preschool Tools Exhibition approved by the Commerce Department of People’s Republic of China;

Professional organizer allied with authoritative websites (www.preschool.net.cn & www.china-toysccc.com), making more comprehensive publicity;

The participation and support of Overseas professional organizations accelerate internationalization of show;

The sole exhibition with a VIP membership system in the Toys and Preschool Tools Exhibitions of China (the professional buyers can enjoy the accommodation in a three-star hotel provided by the sponsor unit free of charge during the exhibition);

Be supported by authoritative media(Toy World /Toys Market /China Cartoon/Infant Education), making sure the exhibition have a great influence in toy industry;

Exhibition Hall is in a agreeable situation with perfect Facilities and convenience transportation, which is a deal place to build up corporate image and expand Chinese and overseas market.

New Publicizing Measures of the Exhibition

On the 14th anniversary exhibition, all the exhibitors will get a free advertising publicizing to a different extent from the sponsor unit;

We’ll invite the overseas professional exhibition institutions to participate in sponsorship and stress on organizing the overseas professional buyers to attend this exhibition for visit and negotiation;

We’ll recommend agents and distributors from home and abroad free of charge and help the exhibitors build a perfect marketing channel; 

We’ll provide a new product promotion (publicizing) stage for specially-decorated booths free of charge (one hour for each enterprise);

We’ll provide accommodation in the 3-star hotel for overseas professional purchasers free of charge.